Effective Marketing Strategy—do you have it? Does it mesh with your Business Plan and your Vision? Even the most efficient manufacturing operations experience a problem if a continuous flow of orders lapses for the company‘s products. A key element in developing and maintaining a sufficient flow of orders is a coordinated marketing effort within the company. Too often this area is overlooked until it‘s too late, which results in decreased orders, reduced profit margins, and the competition overtaking your customers and their orders.

OUTLINE OF TOPICS COVERED

1. What is a Strategic Market Focus?
2. How do customers view your company?
3. How do you evaluate your customer service and interaction?
4. What is the interaction between marketing and other areas in your company?
5. What methods do you use for new product development, product pricing, identification of customer requirements, competitive intelligence?
6. What is your market niche, and how do you market to it?
7. Review of current product/ pricing mix
8. Review of current marketing plans and how to improve them
9. How to introduce new product development
10. How improved marketing methods can grow your sales

WHO SHOULD ATTEND?
Anyone interested in evaluating their current marketing and how to improve it by setting the right methods in place.

BENEFITS
• An analysis of your current marketing activities
• Identify weaknesses in your methods and products
• Improve your organization for better marketing
• Help you focus on your niche market and the
‘ right‘ customers
• Improve your pricing strategy and methods
• Improve your competitive intelligence
• Determine the best steps to grow your business
• Improve customer service and communication

PREREQUISITES:
An interest in improving your marketing efforts

DURATION:
3 days

COST:
$2,500