S & L Plastics Company Profile - Strategic Plan
S&L Plastics is a manufacturer of injection molded; profile extruded, and sheet extruded plastic parts. The company is very diverse producing its own line of products as well as serving as a job shop for other manufacturers requiring plastic component parts. They employ over 120 in Nazareth. The company’s website is www.slpinc.cc.

Situation
The company requested assistance from MRC to profitably improve their sales, position them for long-term growth, and create a Business Plan and expand their marketing efforts.

Solution
MRC selected one of its qualified third-party consultants to guide the company in the development of their Business Plan and to act as their Strategic Business Advisor in the identification of new marketing opportunities to expand their business.

Results
The consultant was brought into the S&L team to evaluate the business strategy and maximize financial performance. The focus was placed on examining existing sales and marketing strategies. After evaluation, several initiatives were suggested to expand sales and redirect sales channels for growth. The entire organization was re-structured for alignment to support these short-term and long-term business development goals. A sales plan was written to define the specific details of each component of the plan. The rationale, the time frame and the required resources were outlined for each step. The sales and operational plans were totally integrated for proper implementation. S&L networked and interviewed industry professionals with the goal of nationwide representation. They identified the target representative in each geographical territory to have a strong presence with a multiple product line offering of complimentary products to S&L’s capabilities. Then, they scrutinized their market offerings to assure there were no competing products, which could cannibalize their line. To date, S&L Plastics has coverage in 37 states. The company immediately used the new sales force for market intelligence. Quickly a product line extension was identified with potential sales of $2MM plus. S&L is in development of this product line currently with new customers on the East Coast and plans to market the line across the nation once the initial R&D is completed and marketing collateral material is developed.

Testimonial
"MRC supplies us with experts that we couldn’t afford to have on a full-time basis. They have a complete network, so we don’t have to search the marketplace for the skill sets we need. And, you’re always dealing with proven resources that they’ve used in other projects, so there’s a high likelihood of success. MRC really levels the playing field between us and larger companies that have more funds and staff. Where else can you find someone who has all these resources at their disposal with proven providers and that offers you a staff of manufacturing experts? The MRC name really fits – they truly are a resource for your manufacturing company."

John Bungert, President