Celebrating Leadership Excellence with MRC Board Member Justin Spannuth
by Manufacturers Resource Center
At Manufacturers Resource Center (MRC), we take pride in the inspiring leaders on our board, and today we shine a spotlight on Justin Spannuth, Vice President and COO of Unique Snacks. Featured in a recent LVB.com article by Bonnie Sussman-Versace, Spannuth represents the 7th generation of a family business that began over a century ago with his ancestor Paul Spannuth’s pretzel bakery. Now known as Unique Snacks, this award-winning company has grown into a beloved brand, with products shipped nationwide and even internationally, reflecting a legacy of innovation and quality.
Justin Spannuth
What sets Spannuth apart is his approach to leadership, which goes beyond traditional boundaries. He embodies servant leadership, fostering a culture at Unique Snacks that prioritizes creativity, kindness, and continuous improvement. This culture is not just a slogan—it’s a lived experience, designed to bring out the best in over 100 team members. Spannuth emphasizes a healthy work environment where respect and shared goals trump poor attitudes, aligning with MRC’s mission to empower manufacturers through training and strategic growth.
During his interview, Spannuth shared insights into his non-negotiables: a workplace where employees thrive, supported by clear expectations and balanced workloads. He uses Key Performance Indicators (KPIs) to measure progress, encouraging managers to use downtime for reflection and innovation rather than overwhelm. This forward-thinking mindset ensures his team is prepared for the fast-paced, high-growth snack industry, inspiring them to contribute to long-term goals.
Spannuth’s commitment extends to the next generation, including his son now involved in the business. He poses a profound question to family business leaders: “Do you trust your employees enough to raise your kids?” This reflects his belief that a strong culture, rooted in integrity and ethics, is essential for guiding future leaders. At MRC, we see this as a powerful example of the values we champion—building resilient, innovative manufacturing communities.
For those with a subscription, dive deeper into Spannuth’s story and leadership philosophy at LVB.com Article Link. His dedication to servant leadership and company culture offers valuable lessons for manufacturers everywhere, and we’re honored to have him on our board.