MRC - Manufacturers Resource Center

 

Technology-Driven Market Intelligence

 

Technology-Driven Market Intelligence (TDMI) provides a systematic, comprehensive approach to technology-focused market intelligence research.

Specifically, TDMI identifies the benefits and market impacts related to your company’s technology-based asset—whether it’s an idea, product, process, or capability—and provides the customized, actionable intelligence you need to monetize it.

Unlike traditional market research, TDMI considers the technical and market viability of your asset and characterizes the associated opportunities and barriers. Through a structured process of secondary research and expert interviews, TDMI delivers the following:

  • Identify and characterize the markets, trends, value chains, competition, and companies that are most relevant to your company
  • Detailed technical performance- and user requirements and assess how well your asset meets those requirements
  • Describe your best options for moving forward with development, partnership, and market entry
  • Filling in any knowledge gaps your company may have regarding regulatory, intellectual property, or competitive issues

Together, these market and technical opportunity assessments enable accurate, knowledge-based decisions for new, technology-driven products and markets.

TDMI is a component of NIST MEP’s Technology Acceleration strategy.  National and regional MEP centers like MRC work with Research Triangle International (RTI), a leading innovation consultancy, to provide TDMI services to small and medium enterprise (SME) manufacturers.

TDMI projects developed with SMEs from a broad range of industries have already resulted in successful new product and market diversification efforts. To learn how TDMI can make your growth initiatives more informed and successful, contact MRC for additional information.