Most businesses and their leaders exist in the day-to-day, rarely (if ever) considering where they are going, much less how they are going to get there.
MRC’s Strategic Planning service is a disciplined process that answers four basic questions:
- Where are you today?
- Where are you going?
- What must be accomplished?
- How will we get there?
The Strategic Planning process begins with Market Analysis and Customer Benchmarking to validate perceived organizational strengths, scout potential market opportunities, confirm organizational strengths, and define the competitive landscape.
This phase delivers market intelligence and recommendations that promise strong growth potential. It also includes a thorough review of your business capabilities—including an honest assessment of your strengths, weaknesses, opportunities, and threats—and identifies any gaps that could become stumbling blocks on the road to growth.
The resulting strategic plan sets priorities and provides a roadmap with actionable steps and measurable milestones.
Because the entire leadership team is involved in the strategic planning process, the inherent buy-in and accountability decrease the load on the president/owner. It delivers clear, written plans that all team members can follow (or modify as situations change).
Strategic planning takes objectivity and expertise. It also requires the right partner. Together with you and your management staff, MRC offers strategic planning that brings insight and real results. Rely on MRC as part of your strategic planning team as an important first step in reaching your own goals.