ProtoCAM is a rapid prototyping company, using advanced technologies such as stereolithography (SLA), selective laser sintering (SLS), machined castings, urethane molding, urethane casting, and rapid tooling to create prototype parts for designers and engineers in many industries.ProtoCAM employs 25 persons and also does rapid manufacturing and offers manufacturing engineering consulting.
Situation
This project was a cooperative effort between ProtoCAM, MRC, and DVIRC, one of the seven Industrial Resource Centers in the state. ProtoCAM worked with MRC to create and launch a new website in 2004. After the site was live for a few months, Ray Biery, ProtoCAM’s Managing Partner, wanted to expand their online marketing efforts and utilize advanced search engine optimization (SEO) techniques to grow the business with the ProtoCAM website.
Search terms relating to ProtoCAM’s business are very popular and highly competitive. Mr. Biery comments, “Since we started our business, almost all of our marketing has been online. For the last few years, our website has been the main source of new business.” ProtoCAM uses an outside web developer and their own internal resources for web updates.
Solution
ProtoCAM selected DVIRC as a third-party consultant for a year-long project to continuously enhance their website and its contents. Many website improvements were made, adding more valuable content and a clear call-to-action – a popular “Request a Quote Now” button. DVIRC worked to boost the reputation of the site across the web by building quality, relevant inbound links from other good websites.
Along with these and other advanced SEO techniques, ProtoCAM also engaged in additional web marketing with various online industrial marketing services.
Results
Monthly traffic to the website has doubled from a year ago. The website is currently ranked in the top 30 on Google for about 40 different search phrases that are often used by customers looking for ProtoCAM’s services. The site is also well ranked on all other major search engines. Because of these good search engine rankings, referrals that specifically came from search engines have also doubled. But web traffic and search engine rankings are worthless if the visitors are not good prospects and are not converted into customers.
In fact, hundreds of good sales prospects have found ProtoCAM via Google and other search engines. ProtoCAM continues to work with DVIRC and MRC to continuously improve their website and other online marketing efforts.