MRC - Manufacturers Resource Center

 

Market Intelligence

 

Most small and medium-sized manufacturers lack the resources—human, financial, and otherwise—to aggressively pursue new sales leads. They realize the need for a Lead Generation effort, but without a dedicated structure, too many sales opportunities are likely to pass them by.
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Prevailing market forces play a key role in every business’s daily operations, and careful analysis of research data is the first step in creating an effective growth plan.  Unfortunately, most off-the-shelf market research studies aren’t worth the time it takes to review them.
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Voice of the Customer

When businesses seek to grow top-line sales, the first step is to understand what the market needs and how to predict market trends.
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Competition plays a direct role in the success or failure of any business.  Whether it’s the level of pricing pressure, the pace of innovation, or the services and benefits manufacturers are expected to offer, competitors place a stake in the ground that others must at least acknowledge if they hope to hold—let alone gain—market share.
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Technology-Driven Market Intelligence (TDMI) provides a systematic, comprehensive approach to technology-focused market intelligence research.
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