MRC - Manufacturers Resource Center

 

Market Intelligence

 

Most small and medium-sized manufacturers lack the resources—human, financial, and otherwise—to aggressively pursue new sales leads. They realize the need for a Lead Generation effort, but without a dedicated structure, too many sales opportunities are likely to pass them by.  We work with you to assemble a list of Lead Generation contacts from among your most likely sales prospects and the new industries we’ve identified. MRC prescreens this list to identify the proper decision makers, then contacts each Lead Generation prospect to arrange sales appointments.  But, there’s much more ….
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Prevailing market forces play a key role in every business’s daily operations, and careful analysis of research data is the first step in creating an effective growth plan.  Unfortunately, most off-the-shelf market research studies aren’t worth the time it takes to review them.  At the end of our indepth analysis process, we deliver solid market information, real-world feedback, and a clearly defined action plan—each enabling our clients to put the data to use in their day-to-day operations. Market Analysis typically identifies new growth opportunities that may not have been previously uncovered, and it lays an excellent foundation for a strategic business plan.
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Voice of the Customer

When businesses seek to grow top-line sales, the first step is to understand what the market needs and how to predict market trends. Research shows it is much less expensive to grow sales with current customers than to find new ones, and Voice of the Customer surveys help you plant the seeds for inexpensive, organic growth.  That’s why smart businesses check the pulse of their customer base as often as possible. Voice of the Customer will give your business a competitive edge—forecast future opportunities, identify market expectations, increase customer retention, and win new business.
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Competition plays a direct role in the success or failure of any business.  Whether it’s the level of pricing pressure, the pace of innovation, or the services and benefits manufacturers are expected to offer, competitors place a stake in the ground that others must at least acknowledge if they hope to hold—let alone gain—market share. At the end of our in-depth analysis process, we deliver solid intelligence—real-world data you can use to inform your strategic business planning.
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Technology-Driven Market Intelligence (TDMI) provides a systematic, comprehensive approach to technology-focused market intelligence research.  Through a structured process of secondary research and expert interviews, TDMI identifies markets, trends, value chains, competition, and companies that are most relevant to your company. It doesn’t stop there.
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