Technology-Driven Market Intelligence

Home » Solutions » Market Intelligence Solutions » Technology-Driven Market Intelligence

Technology-Driven Market Intelligence (TDMI) provides a systematic, comprehensive approach to technology-focused market intelligence research.

Technology-Driven Market IntelligenceSpecifically, TDMI identifies the benefits and market impacts related to your company’s technology-based asset—whether it’s an idea, product, process, or capability—and provides the customized, actionable intelligence you need to monetize it.

Unlike traditional market research, TDMI considers the technical and market viability of your asset and characterizes the associated opportunities and barriers. Through a structured process of secondary research and expert interviews, TDMI delivers the following:

  • Identify and characterize the markets, trends, value chains, competition, and companies that are most relevant to your company
  • Detailed technical performance- and user requirements and assess how well your asset meets those requirements
  • Describe your best options for moving forward with development, partnership, and market entry
  • Filling in any knowledge gaps your company may have regarding regulatory, intellectual property, or competitive issues

Together, these market and technical opportunity assessments enable accurate, knowledge-based decisions for new, technology-driven products and markets.

TDMI is a component of NIST MEP’s Technology Acceleration strategy.  National and regional MEP centers like MRC work with Research Triangle International (RTI), a leading innovation consultancy, to provide TDMI services to small and medium enterprise (SME) manufacturers.

TDMI projects developed with SMEs from a broad range of industries have already resulted in successful new product and market diversification efforts. To learn how TDMI can make your growth initiatives more informed and successful, contact MRC for additional information.

Contact Us

Contact Us

Don’t see what you are looking for or have a question? MRC can help. Contact us today!

Training and Certifications

MRC provides far more than certifications and funding assistance. We offer job creators access to specialized coaching, mentorship and a variety of business and marketing assistance normally outside the reach of most manufacturers.


No matter what’s happening with your business, MRC has probably seen it. We know the problems that keep CEOs up at night, and we know how to help solve them. Our staff has more than 100 years of combined experience working side-by-side with business owners to evaluate, strategize, discover and implement solutions that address both strategic growth needs and organizational transformation.

Training & Events Calendar

MRC breaks down the barriers that prohibit manufacturers from realizing their full potential. Our proven tactics and methods can help nearly any company at nearly any stage of its evolution. Whatever the hurdle – going green, becoming lean, entering new markets, rebranding the company – MRC can help you clear it.

Workforce Initiatives

Developing Future Workforce with programs like: What’s So Cool About Manufacturing®, PA Dream Team, the Inside Manufacturing Series, and Manufacturing Day.


Through our partnerships, we are able to bring the horsepower of the best-in-breed experts to you. Imagine having access to the second-largest technology institute in the world, a corps of ex-Toyota executives trained under the best Lean practitioners in the world or world-renowned business strategy groups. MRC makes it possible.

About Us

For over 30 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital.

My Account

Ready to complete your event registration? Need to confirm the date of a previous registration? Find all these details here or call us at (610) 628-4640 for additional assistance.