Competition plays a direct role in the success or failure of any business. Whether it’s the level of pricing pressure, the pace of innovation, or the services and benefits manufacturers are expected to offer, competitors place a stake in the ground that others must at least acknowledge if they hope to hold—let alone gain—market share.
Most small and medium-sized manufacturers lack the resources—human, financial, and otherwise—to aggressively pursue new sales leads. They realize the need for a Lead Generation effort, but without a dedicated structure, too many sales opportunities are likely to pass them by. MRC’s Lead Generation service is a proven, way to create just such a structure; in essence, it’s an effective way to do more with less.
Prevailing market forces play a key role in every business’s daily operations, and careful analysis of research data is the first step in creating an effective growth plan. Unfortunately, most off-the-shelf market research studies aren’t worth the time it takes to review them. MRC offers a different approach.
Technology-Driven Market Intelligence
Technology-Driven Market Intelligence (TDMI) provides a systematic, comprehensive approach to technology-focused market intelligence research. Specifically, TDMI identifies the benefits and market impacts related to your company’s technology-based asset—whether it’s an idea, product, process, or capability—and provides the customized, actionable intelligence you need to monetize it.
Voice of the Customer
When businesses seek to grow top-line sales, the first step is to understand what the market needs and how to predict market trends.
The solution, it turns out, is very close by; it’s the Voice of the Customer.