Market Intelligence Solutions

MRC is an industry leader in training manufacturing employees in all aspects of the business. Our hands-on Lean training strengthens your business. It engages your culture to constantly improve; saving time, money, and resources.

Home » Solutions » Market Intelligence Solutions

Competitor Analysis

Competitor Analysis

Competition plays a direct role in the success or failure of any business.  Whether it’s the level of pricing pressure, the pace of innovation, or the services and benefits manufacturers are expected to offer, competitors place a stake in the ground that others must at least acknowledge if they hope to hold—let alone gain—market share.

Lead Generation

Lead Generation

Most small and medium-sized manufacturers lack the resources—human, financial, and otherwise—to aggressively pursue new sales leads. They realize the need for a Lead Generation effort, but without a dedicated structure, too many sales opportunities are likely to pass them by. MRC’s Lead Generation service is a proven, way to create just such a structure; in essence, it’s an effective way to do more with less.

Market Analysis

Market Analysis

Prevailing market forces play a key role in every business’s daily operations, and careful analysis of research data is the first step in creating an effective growth plan. Unfortunately, most off-the-shelf market research studies aren’t worth the time it takes to review them. MRC offers a different approach.

Technology-Driven Market Intelligence

Technology-Driven Market Intelligence

Technology-Driven Market Intelligence (TDMI) provides a systematic, comprehensive approach to technology-focused market intelligence research. Specifically, TDMI identifies the benefits and market impacts related to your company’s technology-based asset—whether it’s an idea, product, process, or capability—and provides the customized, actionable intelligence you need to monetize it.

Voice of the Customer

Voice of the Customer

When businesses seek to grow top-line sales, the first step is to understand what the market needs and how to predict market trends.

The solution, it turns out, is very close by; it’s the Voice of the Customer.

Contact Us

Contact Us

Don’t see what you are looking for or have a question? MRC can help. Contact us today!

Training and Certifications

MRC provides far more than certifications and funding assistance. We offer job creators access to specialized coaching, mentorship and a variety of business and marketing assistance normally outside the reach of most manufacturers.


No matter what’s happening with your business, MRC has probably seen it. We know the problems that keep CEOs up at night, and we know how to help solve them. Our staff has more than 100 years of combined experience working side-by-side with business owners to evaluate, strategize, discover and implement solutions that address both strategic growth needs and organizational transformation.

Training & Events Calendar

MRC breaks down the barriers that prohibit manufacturers from realizing their full potential. Our proven tactics and methods can help nearly any company at nearly any stage of its evolution. Whatever the hurdle – going green, becoming lean, entering new markets, rebranding the company – MRC can help you clear it.

Workforce Initiatives

Developing Future Workforce with programs like: What’s So Cool About Manufacturing®, PA Dream Team, the Inside Manufacturing Series, and Manufacturing Day.


Through our partnerships, we are able to bring the horsepower of the best-in-breed experts to you. Imagine having access to the second-largest technology institute in the world, a corps of ex-Toyota executives trained under the best Lean practitioners in the world or world-renowned business strategy groups. MRC makes it possible.

About Us

For over 30 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital.

My Account

Ready to complete your event registration? Need to confirm the date of a previous registration? Find all these details here or call us at (610) 628-4640 for additional assistance.