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MRC provides far more than certifications and funding assistance. We offer job creators access to specialized coaching, mentorship and a variety of business and marketing assistance normally outside the reach of most manufacturers.
No matter what’s happening with your business, MRC has probably seen it. We know the problems that keep CEOs up at night, and we know how to help solve them. Our staff has more than 100 years of combined experience working side-by-side with business owners to evaluate, strategize, discover and implement solutions that address both strategic growth needs and organizational transformation.
MRC breaks down the barriers that prohibit manufacturers from realizing their full potential. Our proven tactics and methods can help nearly any company at nearly any stage of its evolution. Whatever the hurdle – going green, becoming lean, entering new markets, rebranding the company – MRC can help you clear it.
Developing Future Workforce with programs like: What’s So Cool About Manufacturing®, PA Dream Team, the Inside Manufacturing Series, and Manufacturing Day.
Through our partnerships, we are able to bring the horsepower of the best-in-breed experts to you. Imagine having access to the second-largest technology institute in the world, a corps of ex-Toyota executives trained under the best Lean practitioners in the world or world-renowned business strategy groups. MRC makes it possible.
For over 35 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital.
December 10, 2026
8:00 AM
Manufacturers Resource Center, 7200A Windsor Dr, Allentown, PA, 18106
AI Essentials is a four-hour hands-on class where participants will be guided through the practical application of artificial intelligence in a manufacturing environment. Most manufacturers are hearing a lot about AI right now but aren’t sure where it actually fits in their operation. This class is designed to answer that question in plain language, without the hype.
The focus of this class is on how AI can take on the time-consuming tasks that pull your team away from the work that matters most. Writing procedures, summarizing documents, drafting communications, and generating reports are all things AI can help with, giving your people more time to focus on the problems that actually need their experience and judgment.
Participants will work hands-on with AI tools during class using whatever platform they already have access to, applying what they learn directly to real tasks from their own operation. A visit to the Smart Manufacturing Resource Center gives participants a firsthand look at AI working inside a manufacturing environment to spark ideas for how it could be applied in their own facility.
The class also addresses the practical questions manufacturers need answered before moving forward. What does AI get wrong and how do you catch it? What should stay out of a public AI tool? How do you introduce AI to a team that may be skeptical? Participants leave with a Prompt Workbook of ready-to-use templates, an AI Readiness Scorecard, and a realistic starting point for taking the next step.
This course is ideal for Plant Managers and Operations Managers, Continuous Improvement and Lean Managers, Manufacturing Engineers, Quality Managers, Business Owners and General Managers, and Project Managers.
Questions? Contact Nicole Pierce at (484) 655-4873 or nicole.pierce@mrcpa.org.
Shawn Furman | MRC Director, Automation and Manufacturing Technology Strategy

Shawn Furman helps manufacturers navigate the complexity of modern operations, guiding them toward smarter, more efficient performance through automation, robotics, digital transformation, and IT integration. His work focuses on delivering measurable improvements in quality, productivity, and innovation.
With 20 years of leadership in Electrical and Automation Engineering, Shawn brings a strong blend of technical expertise and practical experience. He has led engineering and maintenance teams across well-known manufacturing organizations and understands what it takes to run high-performing facilities.
Before joining MRC, Shawn held leadership roles at Boston Beer, Ainsworth Pet Nutrition, and The Hershey Company. He holds a B.S. in Electrical Engineering from Penn State Erie, The Behrend College and is a certified TWI Job Instruction trainer.
Shawn partners with manufacturers to develop technology roadmaps and implement solutions that deliver lasting impact.
Manufacturers Resource Center, 7200A Windsor Dr, Allentown, PA, 18106
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