MRC Launches Manufacturing Video Library & 8th Year of WSCM Lehigh Valley

MRC Launches New Manufacturing Video Library and Kicks Off 8th Year of WSCMLV

Sahl Communications, Inc
Published Mon, Dec 14, 2020 09:51 EST
LEHIGH VALLEY, PA / AGILITYPR.NEWS / December 14, 2020 /


MRC Announces the Launch of Comprehensive Manufacturing Video Library and Kicks off the Eighth Program Year for “What’s So Cool About Manufacturing?”

MRC Announces School Student Teams and Manufacturers for the 8th Annual WSCMLV (WSCM Virtual 2021 Program) Program Year

Lehigh Valley, PA – December 14, 2020 – The Manufacturers Resource Center (MRC) is proud to announce the release of its comprehensive manufacturing video library as it announces that “What’s So Cool About Manufacturing?” student video contest has commenced its eighth year in the Lehigh Valley, where MRC initiated the program.

The “What’s So Cool About Manufacturing?” comprehensive manufacturing video library, presented by WSCM PA and sponsored by the Pennsylvania Department of Community and Economic Development (PADCED) is a library of the who’s who in Pennsylvania manufacturing. The library can be accessed through the website and contains over 800 manufacturing videos.

“We are thrilled to kick off our 8th year of the WSCMLV program with this new digital asset for the state of Pennsylvania,” said Richard Hobbs, Pres/CEO Manufacturers Resource Center. “The library will serve as a resource for years to come and shows viewers just how important manufacturing is to our state and the country.”

The student video contest provides middle school students a unique opportunity to connect directly with local manufacturers as they use their curiosity and creativity to research, develop, edit, and produce a “cool” video to document their experiences. The contest, spearheaded by Manufacturers Resource Center, was created to generate excitement that draws students to consider manufacturing career paths. Student-teams will partner with manufacturers for the virtual streamlined 2021 program throughout Pennsylvania this year and culminate in April with online public voting and virtual Awards Events.

“This career awareness program continues to excite students and manufacturers as it expands in Pennsylvania and spreads across the country,” said Karen Buck, Manager of Workforce Initiatives at MRC. “The program is a win-win for students and manufacturers. The students get to experience what modern, cool manufacturing looks like and the manufacturers get to demonstrate well-paying careers in manufacturing while exciting the next generation about STEM education.”

In the Lehigh Valley, student teams representing 20 middle schools in Carbon, Lehigh, and Northampton counties are partnered with selected manufacturers to produce their video submissions, which will be posted on the “What’s So Cool” website, and will be open to the public for voting in mid-April for the Viewer’s Choice Award. The program’s continued success and growth can be attributed to the efforts that MRC, its partners eMediaWorks, Sahl Communications, Inc., and EmpowerStar Marketing, and the teachers and students have put forth in the community since its inception.

These student-manufacturer teams will represent the Lehigh Valley in this year’s program:

Bangor Area Middle School
B. Braun Medical Inc.
Broughal Middle School
Nestlé Waters North America
Catasauqua Middle School
Lehigh Valley Plastics
East Hills Middle School
B.R.D. Noise & Vibration Control
Lawrence B. Morris School
Ocean Spray Cranberries, Inc.
Lower Macungie Middle School
Lutron Electronics, Inc.
Nitschmann Middle School
Northampton Area Middle School
Northeast Middle School
Kitchen Magic
Northrn Lehigh Middle School
Northwestern Lehigh Middle School
Dynalene, Inc.
Palmerton Area Junior High School
Mack Trucks
Penn- Kidder Campus
Sharp Packaging Solutions
Raub Middle School
C. F. Martin & Co., Inc.
Sacred Heart School
ATAS International
Southern Lehigh Middle School
Springhouse Middle School
Innovative Office Product
Trexler Middle School
Just Born Quality Confections
Wilson Area Intermediate School
Bosch Rexroth Corporation
Wind Gap Middle School
Bio Med Sciences

Original funding for “What’s So Cool About Manufacturing?” was also furnished by a grant from the Pennsylvania Department of Community and Economic Development (PADCED).

Visit for more information and resources.


About “What’s So Cool About Manufacturing”:
Developed by Manufacturers Resource Center (MRC), WSCM program is a video based educational tool that increases awareness of career paths in manufacturing. MRC developed this innovative career awareness program that at its core is “peer marketing” (kids telling kids what’s so cool about manufacturing jobs). The contest is showcased on the What’s So Cool Website and shared nationally through the Manufacturing Institute and the Manufacturing Extension Partnership platforms. The Lehigh Valley contest is expanding across the Commonwealth and the country.

This contest gives students the opportunity to connect with local manufacturers, document their experiences and present them in an educational and “cool” way. The contest was created to generate excitement that draws students towards manufacturing career paths.

About Manufacturers Resource Center:
For nearly 30 years, the Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital. MRC is a nonprofit organization partially funded by the U.S. Department of Commerce’s NIST-MEP program, as well as the State of Pennsylvania’s Department of Community and Economic Development. The MRC is dedicated to creating jobs and economic opportunity in eastern Pennsylvania’s Berks, Carbon, Lehigh, Northampton, and Schuylkill counties.

Kim Plyler
Phone: 484-554-5582

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