Voting Begins for Berks Schuylkill What’s So Cool About Manufacturing® Video Contest

Voting Begins for What’s So Cool About Manufacturing®
Berks Schuylkill Video Contest

Student Video Contest’s Online Voting Winner Joins Ten Other Awards

Reading, PA. – March 6, 2023  The Manufacturers Resource Center (MRC) is proud to announce online voting for the 7th anniversary year of the Berks Schuylkill What’s So Cool About Manufacturing Student Video Contest will commence Wednesday March 8, 12:01 AM and remain open until Friday March 10, 11:59 PM at Voting is open to contest participants and the public, who may vote for more than one video and as often as they wish. The winner will be announced during the contest awards event on Tuesday, March 21st at the DoubleTree by Hilton Reading.

Student teams from 27 regional middle school teams compete for the most votes to win the coveted “Viewers Choice Award.” The videos will also be reviewed by a panel of judges for awards in ten other categories, including Outstanding CTE Story, Outstanding Editing and Outstanding Creativity.

What's so Cool Berks graphic“We are excited to celebrate the growth of our Berks Schuylkill contest at our annual awards event,” says Rich Hobbs, MRC President & CEO. “While we anticipate another record-breaking voting response, what we love seeing most is the hard work and collaboration between the students, teachers and manufacturers, as well as the impact of sharing their message about manufacturing opportunities right here in our region.”

The What’s So Cool About Manufacturing Student Video Contest format, created by Manufacturers Resource Center (MRC), has been replicated by sixteen regional contests, and adopted by stakeholders in 11 additional states.

For more information regarding the What’s So Cool About Manufacturing Video Contest, as well as to vote for your favorite student team videos, visit and follow on social media @WSCMBerksSch.

The What’s So Cool About Manufacturing 7th Anniversary Berks Schuylkill Video Contest and continued success and growth are attributed to the efforts the teachers and students have put forth in the community since its inception. MRC and its partners Kutztown Small Business Development Center, eMediaWorks, Sahl Communications, Inc., and many community sponsors remain committed to the sustainability of the program.

Educational media resources, GoPro Camera kits, professional media training, materials, and project costs were funded and made possible by the following:

Technology Sponsor: Berks County Workforce Development Board  

Platinum Sponsors: Berks County Industrial Development Authority, Customers Bank, EMD Electronics, Manufacturers Resource Center, Kutztown Small Business Development Center, Reading Truck, Univest Financial, and Viwinco, Inc.

Gold Sponsors: American Crane & Equipment Corporation, Carpenter Technology Corporation, County of Berks, eMediaWorks, Hydro, M&T Bank, Members 1st FCU, Michael Foods, Mitsubishi Chemical Group, PhytogenX, Reading Bakery Systems, Reading Bearing & Drive Solutions, Sahl Communications, Inc., Tompkins Community Bank, Unique Snacks, and Weidenhammer 

Silver Sponsors: Aerotek, Arkema, Ashland Technologies, Inc., Blaschak Anthracite, Cambridge-Lee Industries LLC, Cardinal Systems, Inc., East Penn Manufacturing Company, Fromm Electric, Greater Reading Chamber Alliance, Masser Family of Companies, Materion, Prysmian Group, Reading Area Community College, R. M. Palmer Company, Sweet Street Desserts, Inc., and Visions Federal Credit Union

Bronze Sponsors: Berks Career & Technology Center, Berks County Intermediate Unit, F.M. Brown’s Sons, Inc., King’s Real Estate Development Co., Pladis, Reading Muhlenberg Career & Technology Center, Schuylkill Chamber of Commerce, Schuylkill County Intermediate Unit, Schuylkill Technology Center, and US Anodize

Media Sponsors: BCTV, Lamar, Lehigh Valley Business Journal, Reading Eagle, and WFMZ 69 News

About “What’s So Cool About Manufacturing®”:

Developed by Manufacturers Resource Center (MRC), the WSCM program is a video-based educational tool that increases awareness of career paths and technology in manufacturing through “peer marketing” (kids telling kids what’s so cool about manufacturing jobs). The contest is showcased on the What’s So Cool Website and shared nationally through the Manufacturing Institute and the Manufacturing Extension Partnership platforms. The Lehigh Valley contest has expanded across the Commonwealth and the country.

The “What’s So Cool About Manufacturing” comprehensive manufacturing video library was created by MRC and WSCM PA in 2020 and funded by the Pennsylvania Department of Community and Economic Development (PADCED). The interactive library of the who’s who in Pennsylvania manufacturing, garnered from the yearly regional contests, is intended to serve as an educational resource for anyone curious about manufacturing in Pennsylvania. The library can be accessed through the website and contains 1000 student videos featuring over 500 Pennsylvania manufacturers.

This contest allows students to connect with local manufacturers, document their experiences, and present them in an educational and “cool” way. The contest was created to generate excitement that draws students towards manufacturing career paths, and CTE and STEM education. Original funding for “What’s So Cool About Manufacturing” was furnished by a grant from the Pennsylvania Department of Community and Economic Development (PADCED).

About Manufacturers Resource Center:

For 33 years, the Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies, and invest more effectively in their existing human capital. MRC is a nonprofit organization partially funded by the U.S. Department of Commerce’s NIST-MEP program and the State of Pennsylvania’s Department of Community and Economic Development. MRC is dedicated to creating jobs and economic opportunities in eastern Pennsylvania’s Berks, Carbon, Lehigh, Northampton, and Schuylkill counties. Learn more at

Kim I Plyler, CEO
+1 484-554-5582

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