Voting Begins for What’s So Cool About Manufacturing® Berks Schuylkill Video Contest

Voting Begins for What’s So Cool About Manufacturing® Berks Schuylkill Video Contest
Student Video Contest’s Online Voting Winner Joins Eleven Other Awards

Contact: Kim Plyler

READING PA. – March 5, 2024 The Manufacturers Resource Center (MRC) is proud to announce online voting for the 8th anniversary year of the Berks Schuylkill What’s So Cool About Manufacturing Student Video Contest will commence Monday April 8, 12:01 AM and remain open until Wednesday April 10, 11:59 PM at Voting is open to contest participants and the public, who may vote for more than one video and as often as they wish. The winner will be announced during the contest awards event on Monday, April 15th at the DoubleTree by Hilton Reading.  

Student teams from 26 regional middle school teams compete for the most votes to win the coveted “Viewers Choice Award.” The videos will also be reviewed by a panel of judges for awards in eleven other categories, including Best CTE Story, Outstanding Editing and Outstanding Creativity.

Photo headshot of Rich Hobbs smiling“We are excited to celebrate the growth of our Berks Schuylkill contest at our annual awards event,” says Rich Hobbs, MRC President & CEO. “While we anticipate another record-breaking voting response, what we love seeing most is the hard work and collaboration between the students, teachers, and manufacturers, as well as the impact of sharing their message about manufacturing opportunities right here in our region.”

The What’s So Cool About Manufacturing Student Video Contest format, created by Manufacturers Resource Center (MRC), has been replicated by sixteen regional contests, and adopted by stakeholders in 12 additional states.

For more information regarding the What’s So Cool About Manufacturing Video Contest, as well as to vote for your favorite student team videos, visit and follow on social media @WSCMBerksSch.

The program’s continued success and growth in Berks and Schuylkill Counties are attributed to the efforts the teachers and students have put forth in the community since 2016. MRC and its partners Kutztown Small Business Development Center, eMediaWorks, Sahl Communications, Inc., and many community sponsors remain committed to the sustainability of the program.

Educational media resources, GoPro Camera kits, professional media training, materials, and project costs were funded and made possible by the following:

Leadership Sponsor: & WiM

Technology Sponsor: Berks County Workforce Development Board

 Event Sponsor: Customers Bank

 Platinum Sponsors: Berks County Industrial Development Authority, East Penn Manufacturing Company, EMD Electronics, Reading Truck, and Univest Financial

 Gold Sponsors: American Crane & Equipment Corporation, Clearly Clean, County of Berks, DeLux Dental Laboratory, First Energy Foundation, Fulton Bank, Hydro, M&T Bank, MISCO Products, Mitsubishi Chemical Group, Reading Area Community College, Reading Bakery Systems, Tompkins Community Bank, Unique Snacks, Viwinco, Inc., and Weidenhammer

 Silver Sponsors: Aerotek, American Polarizers, Inc, Arkema, Ashland Technologies, Inc., Blaschak Anthracite, Brentwood Industries, Cambridge-Lee Industries LLC, Cardinal Systems, Inc., Eagle Metals, Fromm Electric, Gage Personnel, Greater Reading Chamber Alliance, Hexcel, Hubric Resources, Materion, Morgan Truck, Prysmian Group-Schuylkill Haven, Penn State Berks, Sterman Masser Inc, Sweet Street Desserts, Inc., and The Rose Corporation

Bronze Sponsors: Berks Career & Technology Center, Berks County Intermediate Unit, PhytogenX, Reading Muhlenberg Career & Technology Center, Schuylkill Chamber of Commerce, Schuylkill County Intermediate Unit, and Schuylkill Technology Center

 Media Sponsors: BCTV, Lamar, Lehigh Valley Business Journal, Reading Eagle, and WFMZ 69 News

Visit for more information and follow on social media @WSCMBerksSchuyl.


About “What’s So Cool About Manufacturing®”:

What's So Cool logo in purple and orangeDeveloped by Manufacturers Resource Center (MRC), the WSCM program is a video-based educational tool that increases awareness of career paths and technology in manufacturing through “peer marketing” (kids telling kids what’s so cool about manufacturing jobs). The contest is showcased on the What’s So Cool Website and shared nationally through the Manufacturing Institute and the Manufacturing Extension Partnership platforms. The MRC community career awareness program has expanded across the Commonwealth and the country.

The “What’s So Cool About Manufacturing®” comprehensive manufacturing video library was created by MRC and WSCM PA in 2020 and funded by the Pennsylvania Department of Community and Economic Development (PADCED). The interactive library of the who’s who in Pennsylvania manufacturing, garnered from the yearly regional contests, is intended to serve as an educational resource for anyone curious about manufacturing in Pennsylvania. The library can be accessed through the website and contains 1128 student videos featuring over 600 Pennsylvania manufacturers.

This contest allows students to connect with local manufacturers, document their experiences, and present them in an educational and “cool” way. The contest was created to generate excitement that draws students towards manufacturing career paths, and CTE and STEM education. Original funding for “What’s So Cool About Manufacturing” was furnished by a grant from the Pennsylvania Department of Community and Economic Development (PADCED).

About Manufacturers Resource Center:

For 35 years, the Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies, and invest more effectively in their existing human capital. MRC is a nonprofit organization partially funded by the U.S. Department of Commerce’s NIST-MEP program and the State of Pennsylvania’s Department of Community and Economic Development. MRC is dedicated to creating jobs and economic opportunities in eastern Pennsylvania’s Berks, Carbon, Lehigh, Northampton, and Schuylkill counties. Learn more at www.mrcpa.

Kim I Plyler, CEO
+1 484-554-5582

Contact Us

Contact Us

Don’t see what you are looking for or have a question? MRC can help. Contact us today!

Training and Certifications

MRC provides far more than certifications and funding assistance. We offer job creators access to specialized coaching, mentorship and a variety of business and marketing assistance normally outside the reach of most manufacturers.


No matter what’s happening with your business, MRC has probably seen it. We know the problems that keep CEOs up at night, and we know how to help solve them. Our staff has more than 100 years of combined experience working side-by-side with business owners to evaluate, strategize, discover and implement solutions that address both strategic growth needs and organizational transformation.

Training & Events Calendar

MRC breaks down the barriers that prohibit manufacturers from realizing their full potential. Our proven tactics and methods can help nearly any company at nearly any stage of its evolution. Whatever the hurdle – going green, becoming lean, entering new markets, rebranding the company – MRC can help you clear it.

Workforce Initiatives

Developing Future Workforce with programs like: What’s So Cool About Manufacturing®, PA Dream Team, the Inside Manufacturing Series, and Manufacturing Day.


Through our partnerships, we are able to bring the horsepower of the best-in-breed experts to you. Imagine having access to the second-largest technology institute in the world, a corps of ex-Toyota executives trained under the best Lean practitioners in the world or world-renowned business strategy groups. MRC makes it possible.

About Us

For over 30 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital.

My Account

Ready to complete your event registration? Need to confirm the date of a previous registration? Find all these details here or call us at (610) 628-4640 for additional assistance.