What’s So Cool Lehigh Valley Voting – March 1-3, 2023

Voting Begins for “What’s So Cool About Manufacturing®” Lehigh Valley Video Contest

Student Video Contest’s Online Voting Winner Joins Ten Other Awards


Contact: Kim Plyler

Lehigh Valley, PA. – February 23, 2023 The Manufacturers Resource Center (MRC) is proud to announce online voting for the 10th anniversary year of the Lehigh Valley What’s So Cool About Manufacturing Student Video Contest will commence Wednesday March 1, 12:01 AM and remain open until Friday, March 3, 11:59 PM at www.whatssocool.org. Voting is open to contest participants and the public, who may vote for more than one video and as often as they wish. The winner will be announced during this year’s awards event, broadcast live on WFMZ on Tuesday, March 14th at 7:00 PM.

Student teams from 33 regional middle school teams compete for the most votes to win the coveted “Viewers Choice Award.” The videos will also be reviewed by a panel of judges for awards in ten other categories, including Outstanding Career Pathway, Outstanding Editing and Outstanding Creativity.

“We are thrilled to celebrate the 10th year of What’s So Cool with the Lehigh Valley community at our annual awards event,” says Rich Hobbs, MRC President & CEO. “While we anticipate a record-breaking voting response, what we love seeing most is the hard work and collaboration between the students, teachers and manufacturers, as well as the impact of sharing their message about manufacturing opportunities right here in our region.”

Since its inception, the What’s So Cool About Manufacturing Student Video Contest format, created by Manufacturers Resource Center (MRC) here in the Lehigh Valley, has been replicated by sixteen regional contests, and adopted by stakeholders in 11 additional states.

For more information regarding the What’s So Cool About Manufacturing career awareness program, as well as to vote for your favorite student team videos, visit WhatsSoCool.org and follow on social media @WSCMLV.

The program’s continued success and growth are attributed to the efforts the teachers and students have put forth in the community since its inception. MRC, project partners eMediaWorks, Sahl Communications, Inc., and EmpowerStar Enterprises, and community sponsors are committed to its sustainability. The 10th Anniversary Awards Show at ArtsQuest in Bethlehem will be broadcast live on WFMZ-TV on Tuesday, March 14, 2023, and made possible through the generosity of Air Products, Workforce Board Lehigh Valley, and WFMZ.

Educational media resources, GoPro Camera kits, professional media training, materials, and project costs were funded and made possible by the following:

Leadership Sponsors: Air Products and Workforce Board Lehigh Valley

Technology Sponsor: Lutron Electronics Co., Inc.

Website Sponsor: Hammer Marketing

Platinum Sponsors: ABEC, ATAS International, B. Braun Medical Inc., Embassy Bank, Follett Products, LLC, J.G. Petrucci Company, Inc., Stanley Black & Decker, and Univest Financial

Networking Sponsor: Banyan Partners

Gold Sponsors: Aerotek, Crayola, e-Media Works, Fulton Bank, Gross McGinley, LLP, JPMorgan Chase & Co., Lehigh University, Lehigh Valley Health Network, Lehigh Valley Plastics, M&T Bank, Mack Trucks, Members 1st FCU, Mid Penn Bank, Miller-Keystone Blood Center, Ocean Spray Cranberries, Inc., OraSure Technologies, Inc., and PNC, Sahl Communications

Silver Sponsors: Bosch Rexroth Corporation, Eastern Surfaces, Fidelity Bank, Fromm Electric, HMK Insurance, JULABO USA, Lehigh Carbon Community College, Lehigh County, Lehigh Valley Economic Development Corporation, Northampton Community College, Piramal Critical Care, Precision Roll Grinders, ProtoCAM, and Victaulic

Bronze Sponsors: Bethlehem Area Vocational-Technical School, Carbon Career & Technical Institute, Carbon Chamber & Economic Development Corporation, Carbon Lehigh Intermediate Unit, Career Institute of Technology, Just Born Quality Confections, Lehigh Career & Technical Institute, National Museum of Industrial History, Northeastern Pennsylvania Industrial Resource Center, and US Anodize

Media Sponsors: 99.9 The Hawk, Adams Outdoor Advertising, Lehigh Valley Business Journal, LehighValleyNews.com, WDIY, and WFMZ 69 News

Cupcake Competitors: Bethlehem Area Vocational-Technical School, Career Institute of Technology, and Lehigh Career & Technical Institute

Cupcake Judges: Carlo’s Bakery, Lehigh University and Factory LLC


About “What’s So Cool About Manufacturing®”:

Developed by Manufacturers Resource Center (MRC), the WSCM program is a video-based educational tool that increases awareness of career paths and technology in manufacturing through “peer marketing” (kids telling kids what’s so cool about manufacturing jobs). The contest is showcased on the What’s So Cool Website and shared nationally through the Manufacturing Institute and the Manufacturing Extension Partnership platforms. The Lehigh Valley contest has expanded across the Commonwealth and the country.

The “What’s So Cool About Manufacturing” comprehensive manufacturing video library was created by MRC and WSCM PA in 2020 and funded by the Pennsylvania Department of Community and Economic Development (PADCED). The interactive library of the who’s who in Pennsylvania manufacturing, garnered from the yearly regional contests, is intended to serve as an educational resource for anyone curious about manufacturing in Pennsylvania. The library can be accessed through the WhatsSoCool.org website and contains 1000 student videos featuring over 500 Pennsylvania manufacturers.

This contest allows students to connect with local manufacturers, document their experiences, and present them in an educational and “cool” way. The contest was created to generate excitement that draws students towards manufacturing career paths, and CTE and STEM education. Original funding for “What’s So Cool About Manufacturing” was furnished by a grant from the Pennsylvania Department of Community and Economic Development (PADCED).

About Manufacturers Resource Center:

For 33 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies, and invest more effectively in their existing human capital. MRC is a nonprofit organization partially funded by the U.S. Department of Commerce’s NIST-MEP program and the State of Pennsylvania’s Department of Community and Economic Development. MRC is dedicated to creating jobs and economic opportunities in eastern Pennsylvania’s Berks, Carbon, Lehigh, Northampton, and Schuylkill counties. Learn more at www.mrcpa.org.


Kim I Plyler, CEO
+1 484-554-5582

Contact Us

Contact Us

Don’t see what you are looking for or have a question? MRC can help. Contact us today!

Training and Certifications

MRC provides far more than certifications and funding assistance. We offer job creators access to specialized coaching, mentorship and a variety of business and marketing assistance normally outside the reach of most manufacturers.


No matter what’s happening with your business, MRC has probably seen it. We know the problems that keep CEOs up at night, and we know how to help solve them. Our staff has more than 100 years of combined experience working side-by-side with business owners to evaluate, strategize, discover and implement solutions that address both strategic growth needs and organizational transformation.

Training & Events Calendar

MRC breaks down the barriers that prohibit manufacturers from realizing their full potential. Our proven tactics and methods can help nearly any company at nearly any stage of its evolution. Whatever the hurdle – going green, becoming lean, entering new markets, rebranding the company – MRC can help you clear it.

Workforce Initiatives

Developing Future Workforce with programs like: What’s So Cool About Manufacturing®, PA Dream Team, the Inside Manufacturing Series, and Manufacturing Day.


Through our partnerships, we are able to bring the horsepower of the best-in-breed experts to you. Imagine having access to the second-largest technology institute in the world, a corps of ex-Toyota executives trained under the best Lean practitioners in the world or world-renowned business strategy groups. MRC makes it possible.

About Us

For over 30 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital.

My Account

Ready to complete your event registration? Need to confirm the date of a previous registration? Find all these details here or call us at (610) 628-4640 for additional assistance.