Voice of the Customer

Home » Solutions » Market Intelligence Solutions » Voice of the Customer

When businesses seek to grow top-line sales, the first step is to understand what the market needs and how to predict market trends.

The solution, it turns out, is very close by; it’s the Voice of the Customer.

Voice of the CustomerYour customers know—perhaps even better than you do—how your business works.  Voice of the Customer projects deliver that knowledge, and those customers offer clear, accurate guidance to gauge market expectations and opportunities.

MRC’s Voice of the Customer surveys make gathering that knowledge as simple as picking up the phone.  Our process uses professionally scripted phone interviews to capture your customers’ perception of your business and identify potential areas of opportunity.

We custom-tailor the survey questions in each Voice of the Customer project to best reflect your concerns and interests, and because it’s proven that customers speak more freely with third parties, Voice of the Customer projects deliver an honest, objective portrait of your performance.

By giving you access to opinions from those who have real-world market information, Voice of the Customer initiatives also provide insight to guide new-product and service-development efforts.

Research shows it is much less expensive to grow sales with current customers than to find new ones, and Voice of the Customer surveys help you plant the seeds for inexpensive, organic growth.  That’s why smart businesses check the pulse of their customer base as often as possible.

And when the results are in, no one is better equipped than MRC to transform Voice of the Customer output into growth.  It’s our business to understand our clients’ clients, and as impartial manufacturing experts, our knowledge base is unsurpassed.

Much like our Lead Generation services, Voice of the Customer projects include real-time performance updates on satisfaction levels, competitive intelligence, new sales opportunities, future needs of former customers, and new product ideas.

Voice of Customer will give your business a competitive edge—forecast future opportunities, identify market expectations, increase customer retention, and win new business.

Contact Us

Contact Us

Don’t see what you are looking for or have a question? MRC can help. Contact us today!

Training and Certifications

MRC provides far more than certifications and funding assistance. We offer job creators access to specialized coaching, mentorship and a variety of business and marketing assistance normally outside the reach of most manufacturers.

Solutions

No matter what’s happening with your business, MRC has probably seen it. We know the problems that keep CEOs up at night, and we know how to help solve them. Our staff has more than 100 years of combined experience working side-by-side with business owners to evaluate, strategize, discover and implement solutions that address both strategic growth needs and organizational transformation.

Training & Events Calendar

MRC breaks down the barriers that prohibit manufacturers from realizing their full potential. Our proven tactics and methods can help nearly any company at nearly any stage of its evolution. Whatever the hurdle – going green, becoming lean, entering new markets, rebranding the company – MRC can help you clear it.

Workforce Initiatives

Developing Future Workforce with programs like: What’s So Cool About Manufacturing®, PA Dream Team, the Inside Manufacturing Series, and Manufacturing Day.

Resources

Through our partnerships, we are able to bring the horsepower of the best-in-breed experts to you. Imagine having access to the second-largest technology institute in the world, a corps of ex-Toyota executives trained under the best Lean practitioners in the world or world-renowned business strategy groups. MRC makes it possible.

About Us

For over 30 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital.

My Account

Ready to complete your event registration? Need to confirm the date of a previous registration? Find all these details here or call us at (610) 628-4640 for additional assistance.