Market Intelligence

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Most small and medium-sized manufacturers lack the resources—human, financial, and otherwise—to aggressively pursue new sales leads. They realize the need for a Lead Generation effort, but without a dedicated structure, too many sales opportunities are likely to pass them by.  We work with you to assemble a list of Lead Generation contacts from among your most likely sales prospects and the new industries we’ve identified. MRC prescreens this list to identify the proper decision makers, then contacts each Lead Generation prospect to arrange sales appointments.  But, there’s much more ….
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Prevailing market forces play a key role in every business’s daily operations, and careful analysis of research data is the first step in creating an effective growth plan.  Unfortunately, most off-the-shelf market research studies aren’t worth the time it takes to review them.  At the end of our indepth analysis process, we deliver solid market information, real-world feedback, and a clearly defined action plan—each enabling our clients to put the data to use in their day-to-day operations. Market Analysis typically identifies new growth opportunities that may not have been previously uncovered, and it lays an excellent foundation for a strategic business plan.
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Voice of the Customer

When businesses seek to grow top-line sales, the first step is to understand what the market needs and how to predict market trends. Research shows it is much less expensive to grow sales with current customers than to find new ones, and Voice of the Customer surveys help you plant the seeds for inexpensive, organic growth.  That’s why smart businesses check the pulse of their customer base as often as possible. Voice of the Customer will give your business a competitive edge—forecast future opportunities, identify market expectations, increase customer retention, and win new business.
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Competition plays a direct role in the success or failure of any business.  Whether it’s the level of pricing pressure, the pace of innovation, or the services and benefits manufacturers are expected to offer, competitors place a stake in the ground that others must at least acknowledge if they hope to hold—let alone gain—market share. At the end of our in-depth analysis process, we deliver solid intelligence—real-world data you can use to inform your strategic business planning.
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Technology-Driven Market Intelligence (TDMI) provides a systematic, comprehensive approach to technology-focused market intelligence research.  Through a structured process of secondary research and expert interviews, TDMI identifies markets, trends, value chains, competition, and companies that are most relevant to your company. It doesn’t stop there.
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MRC provides far more than certifications and funding assistance. We offer job creators access to specialized coaching, mentorship and a variety of business and marketing assistance normally outside the reach of most manufacturers.


No matter what’s happening with your business, MRC has probably seen it. We know the problems that keep CEOs up at night, and we know how to help solve them. Our staff has more than 100 years of combined experience working side-by-side with business owners to evaluate, strategize, discover and implement solutions that address both strategic growth needs and organizational transformation.

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MRC breaks down the barriers that prohibit manufacturers from realizing their full potential. Our proven tactics and methods can help nearly any company at nearly any stage of its evolution. Whatever the hurdle – going green, becoming lean, entering new markets, rebranding the company – MRC can help you clear it.

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Developing Future Workforce with programs like: What’s So Cool About Manufacturing®, PA Dream Team, the Inside Manufacturing Series, and Manufacturing Day.


Through our partnerships, we are able to bring the horsepower of the best-in-breed experts to you. Imagine having access to the second-largest technology institute in the world, a corps of ex-Toyota executives trained under the best Lean practitioners in the world or world-renowned business strategy groups. MRC makes it possible.

About Us

For over 30 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital.

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